Welcome, FERA!

FERA, the brand behind “snow+leisure” wear, has partnered with Remark to elevate their online shopping experience for those looking to make a statement on the slopes and après-ski.Inspired by the 1960’s “golden era” of skiing, FERA has been designing premium ski performance apparel that blends comfort with style since 1978.

Powering their personalized chat experience is a blended team of Remark fashion and ski experts who truly understand the brand — ensuring alignment on both brand and apparel. These experts are available around the block to offer personalized shopping guidance on everything from their signature Sydney sweater to their performance ski jackets.

Our real-time chat assists FERA's customers in discovering their unique style while addressing technical, pre-purchase questions such as material breathability, mechanical stretch, and available insulation types. Since integrating with Remark, FERA has increased their AOV while averaging 94% for their CSAT score.

FERA's President, Eric Tung expressed his excitement — mentioning that "Remark's technology has enabled us to offer 24/7 personalized shopping advice and support, helping reinforce our brand's reputation for responsive customer service while also boosting sales conversions. It's a critical tool for any brand focused on customer engagement.”

We're excited to support FERA's mission of delivering apparel that looks, fits and performs exceptionally — ensuring every skier experiences this perfect blend of style and performance on and off the slopes.