Welcome, Cardiff Snowcraft!

Cardiff Snowcraft has elevated board craftsmanship from their Wasatch Mountain basecamp, blending precision engineering with backcountry expertise since 2015. From its origins as a local workshop, Cardiff now delivers technical snowboards and splitboards trusted by professional riders and backcountry enthusiasts worldwide. We’re thrilled to welcome Cardiff Snowcraft as they join our ecosystem of outdoor brands that are community-driven and globally-accessible.

Under CEO Tanner Bell, whose leadership grew Ragnar Relay Series, Cardiff has prioritized developing solutions for real-world rider challenges. This vision is spearheaded by Category Director Mike Schneider, a 20-year snow sports veteran who's elevating Cardiff’s product standards.

The Trickshaw snowboard embodies Cardiff’s engineering philosophy. Four years of prototyping yielded an all-mountain directional twin that carves groomers and floats powder with equal precision. Proprietary technologies like BOARDERpatrol, UNIwall and HALFcamber™ (a reduced camber foot profile enabling shorter board lengths) reflect their commitment to solving rider challenges.

Cardiff’s manufacturing process mirrors their team’s backcountry experience. Each board pairs lightweight poplar-paulownia cores with carbon fiber reinforcement— creating an optimal balance of strength and agility. By combining sintered bases with urethane sidewalls, Cardiff enhances durability while maintaining responsive performance across varied terrain.

Through Remark's partnership, Cardiff riders now access workshop-level expertise directly during their online shopping journey. Our snowsports specialists provide 24/7 guidance on board selection, material tradeoffs, and backcountry customization. We also guide customers through nuanced model comparisons, such as explaining intentional refinements between Cardiff’s limited seasonal releases.

This consultative approach has yielded a 99% CSAT score and has been attributed to 19% of new revenue to date.

“Super helpful and knowledgeable walking me through the different options and sizing! For sure going through with purchasing because of him” — Olivia

For DTC leaders navigating the $17.8B winter sports equipment market, Cardiff’s trajectory demonstrates how technical brands can translate engineering excellence into customer loyalty. As winter backcountry participation grows, Cardiff’s focus on splitboard systems flexibly positions themselves to meet evolving rider demands.

Just as Cardiff’s team ascends literal peaks, our partnership ensures every online interaction reflects the expertise of their Wasatch Mountain workshop. For brands ready to showcase product innovation with human-first, conversational commerce, we're ready to help craft your next ascent.