Welcome, Hagan Ski Mountaineering!

With roots stretching back to 1924 in Antiesenhofen, Austria, Hagan Ski Mountaineering stands as a testament to alpine craftsmanship and focused expertise. Founded by brothers Franz and Hans Hager, who cleverly derived the name "Hagan" from the first three letters of their surname and the first two of their hometown, this family-owned business has evolved from crafting traditional wooden skis to a specialized leader in the ski mountaineering world.

At Remark, we’re incredibly honored that Hagan has entrusted us to represent their brand with a century-long reputation.

Unlike some industry giants that treat backcountry skiing as an afterthought, Hagan dedicates its entire operation exclusively to ski mountaineering gear. As they proudly state, "We don't make clothing, hiking boots, downhill skis or running shoes. Our focus is entirely on backcountry ski touring/ski mountaineering — especially light and fast backcountry skiing."

Hagan’s commitment to product designs is represented by a trilogy of performance, durability, and weight. Their product line features some of the lightest skis in the industry, including the ULTRA 65 Ski that weighs a mere 700 grams while maintaining impressive stability and edge control. This focus has fuelled 50% annual growth in past years as devoted backcountry skiers recognize and appreciate their high-performance gear.

Since partnering, Hagan has transformed their online shopping experience by providing customers with instant access to ski mountaineering specialists. Remark’s expert team offers round-the-clock guidance, typically responding within 20 seconds to help customers navigate Hagan's extensive, technical product line. Our qualified, personalized approach ensures shoppers receive the same level of expertise they would expect in a specialty alpine shop. This proves particularly valuable when selecting proper sizing for ski touring equipment—a notoriously difficult process without expert advice.

Our data speaks volumes: Remark-powered conversations now generate 14% of Hagan's total online sales. Customer satisfaction scores consistently reach 96%, while average order values have increased by 22% since implementation. As one customer, Jiri, praised: "I would check all boxes if possible. Very helpful, quality and knowledgeable advice. Proactive in giving more advice.”

"I would check all boxes if possible. Very helpful, quality and knowledgeable advice. Proactive in giving more advice.”

Looking ahead, Hagan continues to expand their presence in North America while maintaining their European heritage. Their upcoming ski touring camps in 2025, including the Silvretta mountaineering camp and the Spaghetti Tour crossing from Switzerland to Italy, showcase their commitment to the alpine lifestyle.

With Remark's expert guidance, Hagan empowers online shoppers to confidently discover their ideal ski mountaineering gear—allowing them to focus on their next backcountry expedition rather than deciding on what they need to bring. For brands looking to enhance and personalize their DTC shopping experience, Hagan's success demonstrates the demonstrates the clear value of expert-led conversational commerce. Here's to the mountains that challenge us and the expertise that pushes us forward!

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