Welcome, Cure Hydration!

Born from an athlete's quest for cleaner hydration, Cure Hydration emerged in 2019 when founder Lauren Picasso discovered a market opportunity while training for a triathlon. Disappointed by sports drinks filled with artificial ingredients and excessive sugar, she developed a plant-based drink mix using coconut water and pink Himalayan salt that delivers 4x the electrolytes without the sugar overload. Since then, Cure’s formula has earned praise from celebrities like Gwyneth Paltrow, Ashley Graham, and Miranda Kerr, along with a 2022 Women's Health Fitness Award for Best Hydrating Drink Mix.

Drawing from the World Health Organization's Oral Rehydration Solution (ORS), Cure's signature hydration formula attracts everyone from professional athletes to busy parents seeking natural yet effective hydration. Their product line features popular flavors like Watermelon, Lime, Orange, and Ginger Turmeric, with a recent expansion into pediatrician-formulated mixes for children in 2024. All products are FSA/HSA eligible and use 95% less plastic than traditional beverages.

As the fastest-growing natural hydration brand, Cure has demonstrated remarkable momentum across the United States. Their $5.6 million Series A funding in 2023 supported the strategic expansion to over 15,000 retail locations. To replicate this in-store experience online, Cure partnered with Remark. Our team of experts provides round-the-clock guidance to help customers answer critical questions about ingredient allergies, dosage guidelines and post-workout recovery regimes.

"This was the most amazing customer service I’ve ever seen! I have been won over as a customer for life," shared one parent. "My little one is sick and I wanted answers right away and being able to talk to a live person who was so knowledgeable put me at so much ease about rehydration when sick!”

Since partnering with Remark, Cure continues to strengthen their connection with online customers — ensuring responses are given within 15 seconds. Their already impressive 97% customer satisfaction score. Cure’s “chat to purchase” CVR continues to rise as our experts ensure every interaction aligns with the brand’s omnichannel experience—whether explaining nutritional profiles or matching flavors to personal tastes.

"If this was my business I’d want him on my support team" — Matt

Amidst the noise of a growing $10B functional drink market, Cure and Remark stand apart by making every click an opportunity for education. This only helps amplify Cure's current trajectory— growing 230% annually from 2019 to 2023. Together, we're proving that authentic human connection transforms casual browsers into loyal customers across their wellness community.

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