feature launch
Redesigned Chat Experience 🎉🎉
January 18, 2026
Conversational commerce has moved beyond simple chat widgets into a core layer of the modern buying experience. This guide breaks down what conversational commerce really is today—how it blends AI-driven guidance, automation, and real-time shopper context to help customers make confident decisions at every step of their journey.
You’ll learn where conversational commerce fits in the broader commerce stack, how leading brands are using it to drive revenue and efficiency, and what it takes to implement it without sacrificing brand voice or control. This is a practical foundation for teams looking to turn conversations into measurable business impact.
