Welcome, Florence Marine X!

Founded by 2X Olympian and 3X World Champion surfer John John Florence, Florence Marine X represents a new era in marine sportswear. Born in Hawaii, this global brand has quickly established itself as a beacon for those who live and breathe the ocean’s surf. Florence Marine X joins Remark's ecosystem, bringing their legacy of performance marine wear and sustainable initiatives to our growing community of premium DTC brands.

Florence’s R&D is situated in one of Mother Earth's most challenging environments, Oahu's North Shore. Their approach to product creation and refinement is heavily influenced by real-world testing—falls, scrapes, and bruises included. Florence’s Impact Suit exemplifies this philosophy in action; originally designed for John John to handle massive waves, it evolved into a modular system that helped him conquer waves up to five stories tall at the Eddie Aikau Invitational.

Their comprehensive sustainability efforts include using almost exclusively recycled materials, implementing innovative Recover™ technology for textile waste management—which transforms discarded materials into new fabrics—and utilizing a C0 DWR coating that repels water without harmful fluorocarbons. Through their partnership with 4ocean, they remove one pound of ocean trash for every Florence membership signup. "We're building things that motivate us to get outside and thrive in the elements while doing our best to protect the ocean and the land," states John John.

Since partnering with Remark, Florence has enhanced their online shopping experience through instant expert guidance. Our specialists provide round-the-clock assistance, helping customers navigate their technical product line—from bestsellers to specialized wetsuits—typically responding to inquiries in under 15 seconds. This guidance has proven indispensable for their hand-made Japanese wetsuits, premium neoprene sizing, and broader questions related to their membership program.

Our partnership has yielded tangible results for Florence. Customer satisfaction scores consistently exceed 94%, while average order values have grown by 14%. Through our specialists, customers receive flagship store-level guidance online; as one shopper noted: “David led me through the entire product line.”

As Florence Marine X rides its wave of growth, their collaboration with us ensures every customer finds their perfect gear match. From the North Shore testing grounds to your next ocean adventure, they embody the spirit of aloha: expressing kindness, unity, and patience while fostering harmony between people and the ocean that connects us all.