Welcome, Wild Rye!

Wild Rye, founded in 2016 by Cassie Abel, represents a new standard in women's technical outdoor apparel. Born from a vision to merge premium performance with contemporary style, this women-led brand has quickly established itself in creating “welcoming and inclusive access point[s] to the outdoors” for all women.

Wild Rye joins Remark's ecosystem, bringing its legacy of thoughtfully designed apparel and sustainable initiatives to our growing community of premium DTC brands. In late 2024, they expanded into snow outerwear, marking a significant milestone in their product evolution. This initiative was driven by the team's extensive backcountry skiing experience and commitment to crafting technically superior products designed for women, by women.

The brand’s sustainability leadership is exemplified through rigorous certifications and initiatives. As a certified B Corporation and Climate Neutral Certified company, Wild Rye employs Bluesign certified fabrics, sustainable manufacturing practices, and participates in the 1% for the Planet program.

Wild Rye’s growth trajectory includes landmark achievements such as nationwide expansion into all REI locations and a Nordstrom launch. Through its partnership with Remark, the brand now delivers its signature in-store expertise online. Specialists provide 24/7 guidance to help customers navigate products ranging from bike jerseys to its new snow outerwear line. With 40% of shopper conversations focused on sizing guidance and a 95% CSAT, our personalized approach ensures every adventurer finds their perfect fit.

Showing clear momentum, Wild Rye has achieved 40% year-over-year sales growth across their wholesale and direct-to-consumer channels. As demand for women-specific outdoor gear surges, the brand’s dual focus on innovation and sustainability positions it at the forefront of the industry. Its snow outerwear expansion exemplifies this commitment, offering technical yet stylish solutions for every pursuit.

Through Remark's product experts and Wild Rye's visionary leadership, more women than ever are finding their path to outdoor adventure— proving that when inclusive design meets technical excellence, the mountains become a playground for all.