New

Announcing $27M in total funding

November 4, 2024

How Liberty Skis used conversations to lift their revenue

Liberty Skis, traditionally a staple in specialty retail and local ski shops, embarked on a direct-to-consumer model during the pandemic. The challenge was to recreate the in-store shopping experience online, guiding customers through the complex world of ski selection.

13s

Average Pairing Time

98%

Customer
Satisfaction Score

15%

Consulted With an Expert

Company

Liberty Skis is redefining the future of skiing for both everyday enthusiasts and professional athletes. With a growing community of passionate skiers, Liberty has been crafting high-performance skis that blend innovative technology with exceptional craftsmanship. Their commitment to innovation and quality has transformed what skiers expect from their equipment. As demand for their products continues to rise, it's imperative for the team to ensure they have the right operational pieces in place to support and delight their customers.

Size

10-15 employees

Industry

Outdoor Gear

Funding

$2.2M Series A

How we did it

Recognizing that the technical specifications and model differences of skis can be a barrier to selection for many customers, Liberty Skis harnessed the power of Remark’s chat service. Addressing key questions like ski size, type, suitability for specific conditions, model differences, and brake widths, the service mirrored the in-person shopping experience. This strategy kept potential buyers on the Liberty Skis website while providing them with the answers they were seeking.

Furthermore, Liberty Skis identified an opportunity in extending chat availability beyond normal hours. Catering to customers shopping after work or on weekends - times correlated with high purchase intent - proved to be a strategic advantage, leading to increased sales and brand loyalty.


"Nice — appreciate the nice expert advice, made a great impression on me, I’ll remember it when I think of Liberty."

Parting words

The integration of live chat support has been instrumental in enhancing customer experience on Liberty Skis' website. By keeping customers on the site while searching for additional information, sales were noticeably boosted. In addition, customers greatly appreciated interaction with a knowledgeable, real ski expert. This not only satisfied immediate query needs, but also built trust and loyalty to the Liberty Skis brand.